美团重新推出打车应用,在滴滴面临监管困境之际强调数据保护

美团重新推出打车应用,在滴滴面临监管困境之际强调数据保护
Meituan re-launches ride-hailing app, stressing data protection amid Didi’s regulatory woes
美团重新推出打车应用,在滴滴面临监管困境之际强调数据保护

美团重新推出打车应用,在滴滴面临监管困境之际强调数据保护

随着行业内巨头滴滴接受审查,原本格局明晰的出行行业又出现了一些变量。继曹操、T3等出行平台在流量平台加大广告投放之后,美团打车也有了新动作。原本于2019年5月下架的美团打车App,于近期又悄悄在各大应用商城中上线。

Meituan Dache, the ride-hailing app of China’s online food delivery giant Meituan, was re-launched on app stores from Friday, after apps of Didi Chuxing were barred from registering new users and were removed from app stores.

The Service Agreement and Privacy Policy of the newly launched Meituan Dache emphasizes user privacy, stating that the platform would not transfer user data to unauthorized third parties, and would not use user data for unauthorized purposes.

The Meituan Dache app was launched in February 2017 and was merged into Meituan App in April 2019. Within 10 days after Meituan launched its car-hailing service in 2018 in Shanghai, it captured one-third of the local market, media reported.

But in June 2019, Metuan Dache was removed from app stores in order to control costs following sustained losses, said Meituan. The ride-hailing app of Meituan served as an integration platform that accommodated other ride-hailing companies.

China is now the world’s largest car-hailing market. The country accounted for 13.1 percent of global ride-hailing consumption in 2020, with a market size of 5.7 trillion yuan ($879.8 billion), and is expected to grow at a compound annual growth rate of 13.1 percent to reach 10.6 trillion yuan by 2025, according to a report by TF Securities.

Didi Chuxing app accounted for about 90 percent of active users in ride-hailing in October 2020, with 77.755 million active users, the report shows.

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