5万中国卖家因刷单、好评返现遭亚马逊封号

5万中国卖家遭亚马逊疯狂封号
Amazon blocks top Chinese sellers for manipulating feedback
5万中国卖家因刷单、好评返现遭亚马逊封号
5万中国卖家遭亚马逊疯狂封号
5万中国卖家遭亚马逊疯狂封号

 

Amazon recently banned top Chinese sellers over improper use of review system as they were found to have solicited false reviews from consumers and manipulated reviews through gift cards, a media report said on Friday. An investigation by Amazon found that Chinese sellers had resorted to malpractices of selling their products by either compensating/ reimbursing real customers for leaving a positive review.

从4月份起,亚马逊开始对违反平台规则的卖家进行封号。此后打击规模持续扩大,到6月中下旬,深圳一批头部卖家,包括傲基、帕拓逊等,均被平台下架,遭到亚马逊的品牌、帐号双封禁。以往,像这样的头部卖家被封,在亚马逊非常罕见。

目前亚马逊平台上被封店的中国卖家初步统计已超过5万家,造成行业损失预计超千亿元。封号影响之严重已引起政府关注。

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