TikTok partners with Disney for content hub, publisher collaboration
TikTok与迪士尼合作,建立内容中心和出版商合作平台
TikTok has teamed up with Disney for a major partnership, making the entertainment powerhouse a publishing partner for its Pulse Premiere ad program. This positions Disney alongside other major publishers like NBCU, Condé Nast, DotDash Meredith, and BuzzFeed, providing a platform for marketers to position their ads in a brand-safe environment.
TikTok已与迪士尼展开重要合作,将这家娱乐巨头设为其Pulse Premiere广告计划的发布合作伙伴。这使得迪士尼与NBCU、Condé Nast、DotDash Meredith和BuzzFeed等其他大型出版商并列,为营销人员提供了一个在品牌安全环境中放置广告的平台。