Some Things Nobody Tells You About Starting a Business
一些没人告诉过你的关于创业的事情
Ideas are worthless. No investor is going to throw money at your awesome idea. 99% of investors will rather back a ridiculous startup with good KPIs than an awesome idea with no traction.
想法是不值钱的，没有一个投资者会将钱投入你天马行空的想法中，99%的投资者宁愿去救回一个拥有着良好kpl的荒唐公司，也不会投资一个没有吸引力的荒谬想法。
Startups fail. Yeah, you’ve probably heard that before. Anyhow, you’ll still be shocked how many of your “startup friends”, who founded at the same time as you with big aspirations, won’t survive the first few years.
创业常常以失败告终。你或许听过这句话。但不管如何，你还是会震惊，竟然有那么多怀着满腔抱负和你同时创立公司的创业朋友们，没有能撑过最初的那几年。
Once you’ve built a six-figure business, you realize how unimpressive it actually is.
一旦你做起了一项六位数生意，你会意识到这点规模实际上有多么不起眼。中英双语新闻
It’s super easy to burn a lot of money. Once you start hiring people, money goes away faster than you can count.
烧钱特别容易。一旦开始雇佣员工，钱花得比你数得还快。
Even when you become profitable, you’re still in “startup mode.” Nothing is guaranteed. Ever.
即使当你开始盈利，你仍然还是处在这种“创业模式”中。没有什么能被保证。从来没有。
Your real-life friends have no clue how a startup works. “Are you profitable yet?” will be one of the standard questions you’ll need to answer.
你现实生活的朋友压根不知道一家创业公司如何运作。“你赚钱了吗？”将会是你需要回答的标准问题之一。
For the first year, year and a half or so, expect to sleep less, eat worse, go to the gym less, and barely touch your hobbies.
在头一年或者一年半左右的时间，你将睡得更少，吃得更差，去体育馆的频率更低，几乎接触不到任何爱好。
You will start to understand why 99% of people have no interest in becoming entrepreneurs and would rather just work a job they enjoy.
你会开始理解为什么99%的人没有兴趣成为企业家，宁愿只做自己喜欢的工作。
Cash is king, and the moment your monthly payroll exceeds 2 months of runway in your bank account, you’re toeing a dangerous line—and your strategy needs to be to stack cash as quickly and efficiently as possible.
现金为王，一旦到了你银行账户上的月度工资支出超过了两个月的现金流水的时候，你就走到了一条危险线上——你的策略需要调整成尽可能快速高效地储备现金了。
People in your life, even those you truly care about and are close to you, will have very little patience for your “problems.” They’ll see the aspects of entrepreneurship everybody talks about: freedom, being your own boss, etc. What they won’t see, and simply can’t see, are all the other challenges that come with those select freedoms.
你身边的人，甚至是那些真正关心你、与你亲近的人，对你的“问题”也不会有多少耐心。他们会看到所有人都在谈论着的、作为一个企业家的方面：自由，做自己的老板，等等。他们所看不见的，也根本没法看见的，是所有那些伴随选择了自由之后的挑战。
You’re always working. I do take enough free time to spend evenings with my wife or my friends, but there’s a key difference: When they go home they go to sleep, while I most often start my notebook and continue to work until after midnight.
你总是在工作。我确实也有充足的时间和我的妻子和朋友共度夜晚，但这有一点主要的不同是：当他们回家是去睡觉，而我总是打开我的笔记本电脑工作至午夜。
