Alibaba Cloud Boosts NBA China Partnership with AI and Fan Innovation
阿里云携手NBA中国推动AI与球迷互动创新
Alibaba Cloud has signed a multi-year deal with NBA China to enhance fan engagement across the mainland. The partnership will use AI and cloud technology to improve live viewing experiences, including during the NBA All-Star Game, Playoffs, and Finals. Alibaba chairman Joe Tsai, also owner of the Brooklyn Nets, said the collaboration highlights the growing link between sports and technology. The announcement came ahead of NBA China Games 2025 in Macau, featuring the Nets and Phoenix Suns. This marks another major sports venture for Alibaba, following its long-term sponsorship of the Olympic Games and the cloud-based broadcasting platform launched during the Paris 2024 Olympics.
阿里云与NBA中国签署多年合作协议，将利用人工智能和云技术提升球迷观赛体验，涵盖全明星赛、季后赛和总决赛等赛事。阿里巴巴董事长兼篮网队老板蔡崇信表示，体育与科技的结合正迎来激动人心的时代。此次合作发布于NBA中国赛2025前夕，比赛将在澳门威尼斯人举行。这是阿里巴巴继奥运会合作和巴黎奥运云转播平台之后，又一次重要的体育领域布局。
