Winter Fashion Boom Helps China Offset Deflation Pressures
冬季时尚热潮助力中国抵消通缩压力
Rising sales of down jackets are giving China an unexpected boost as deflation weighs on the broader economy. Retailers such as Bosideng say strong demand for mid- to high-end winter wear is driving a sales boom that could last another three months as temperatures drop. Young consumers are still willing to pay higher prices for premium brands, helping winter clothing makers benefit from cold weather and a later Lunar New Year in February 2026, which extends the peak sales season. Analysts note that China’s down jacket market, valued at about 200 billion yuan in 2023, is expected to grow steadily through 2028. This seasonal strength may help cushion weak demand in other sectors.
羽绒服销量的上升正在为中国经济带来意外支撑，在通缩压力笼罩整体消费的背景下尤为明显。波司登等零售商表示，随着气温下降，中高端冬装需求强劲，销售热潮有望再持续三个月。年轻消费者依然愿意为高端品牌支付更高价格，而2026年春节较晚到来也延长了旺季。分析人士指出，2023年中国羽绒服市场规模约为2000亿元，并预计到2028年将保持稳定增长。这一季节性繁荣，或能在一定程度上缓解其他领域需求疲弱带来的压力。
