TikTok Shop Adds Digital Gift Cards, Stepping Up E-Commerce Rivalry
TikTok Shop 推出数字礼品卡，加速布局电商竞争
TikTok Shop has launched digital gift cards, aiming to strengthen its position against e-commerce leaders like Amazon and eBay. Introduced during the holiday shopping season, the feature allows users to buy gift cards valued from $10 to $500 and personalize them with animated designs for occasions such as birthdays, weddings, and thank-you messages. Gift cards are delivered by email and can be redeemed by TikTok users, with funds instantly added to their TikTok Balance. Recipients can also reply with a thank-you note or send a gift card in return. For now, the cards are only available in the U.S. TikTok plans to expand personalization in early 2026, including video messages and interactive unboxing experiences. The launch follows strong U.S. holiday sales exceeding $500 million, despite ongoing uncertainty over TikTok’s future in the country.
TikTok Shop 推出了数字礼品卡功能，旨在进一步挑战亚马逊和 eBay 等电商巨头。该功能选择在假日购物季上线，用户可购买 10 至 500 美元不等的礼品卡，并搭配生日、婚礼或感谢等多种动画设计进行个性化定制。礼品卡通过电子邮件发送，收礼人需拥有 TikTok 账号，兑换后金额将立即存入其 TikTok 余额。收礼人还可回复感谢信息，甚至回赠礼品卡。目前该功能仅在美国上线。TikTok 计划在 2026 年初加入视频留言和互动式“开箱”体验。此次发布正值 TikTok Shop 在美国假日促销期间销售额突破 5 亿美元之际，但其在美业务前景仍存在不确定性。
