Seduction for Sale: China’s ‘Sexual Intelligence’ Guru Sparks Fame and Fury
出售的诱惑：“性商教母”走红中国，引发争议
A woman in central China has become a controversial internet celebrity after earning more than US$3.5 million by teaching women how to enhance their sex appeal to revive marriages. Zhou Yuan, a former banker from Changsha, Hunan province, is widely known online as the “Godmother of Sexual Intelligence”.
中国中部一名女子因教授女性如何提升性魅力、修复婚姻而引发广泛关注，并由此赚取超过350万美元。来自湖南长沙的前银行从业者周媛，在网络上被称为“性商教母”。
Now in her late 40s, Zhou left the finance industry to run a beauty salon before founding the Black and White Sexual Intelligence School. She defines “sexual intelligence” as a blend of physical allure, psychological insight and personal charm that helps women attract and maintain their partners’ attention.
年近五十的周媛离开金融行业后，先是经营美容院，随后创办了“黑白颠性商学院”。她将“性商”定义为性能力、心理洞察力与个人魅力的结合，认为这能帮助女性吸引并维系伴侣。
Her courses, which recently went viral on mainland social media, have attracted more than 200,000 followers. In short videos, Zhou demonstrates techniques such as seductive eye contact, advising women to keep their heads still while moving their eyes to appear softer and more alluring. In other clips, she teaches women to adopt a flirtatious tone, soften their voices, and compliment their husbands when asking for help.
她的课程近期在内地社交平台走红，吸引了20多万粉丝。在短视频中，她教授女性如何通过眼神交流制造魅力，例如保持头部不动、只转动眼睛，以呈现柔和而诱人的效果。她还指导学员在与丈夫沟通时放柔语气、在句尾略微升调，并配合赞美。
Zhou also shares tips on body language, fashion choices and “seductive phrases”. Her business model combines low-cost online classes, starting at 9.9 yuan (about US$1.50), with high-end offline workshops priced as high as 88,000 yuan (around US$13,000) per session. According to Chinese media outlet Lanjing News, her paid courses have generated more than 24 million yuan (US$3.5 million) and attracted tens of thousands of students.
此外，周媛还分享肢体动作、穿搭风格和“暧昧话术”。她的商业模式涵盖低价线上课程和高端线下培训，线上课程最低仅9.9元，而全维成长研习班单次收费高达8.8万元。媒体报道显示，其课程收入已超过2400万元人民币，学员人数达数万人。
Some participants praise Zhou for helping them rediscover confidence and intimacy. One woman said the courses helped her embrace her body and brought renewed passion into her marriage.
支持者认为课程帮助她们重拾自信、改善亲密关系。但批评者则指责周媛迎合男性、损害女性尊严，甚至质疑其行为触及色情边缘。
Zhou argues that her lessons empower women by teaching them to take control in intimate relationships. Despite this defence, the controversy continues. As of January 23, her social media accounts had been banned and her courses removed, reigniting debate in China over gender norms, morality and the booming self-improvement industry.
尽管周媛坚称自己的理念是赋权女性、让她们在亲密关系中掌握主动权，但争议仍在发酵。截至1月23日，她的社交账号已被封禁，相关课程下架，再次引发公众对性别观念、道德底线及付费自我提升产业的讨论。
