EU Orders TikTok to Rein in Addictive Design
欧盟要求TikTok限制“成瘾性”设计
The European Commission has accused TikTok of deliberately designing addictive features, including infinite scroll, autoplay, push notifications, and a powerful recommendation engine. In preliminary findings under the EU’s Digital Services Act, regulators said TikTok failed to properly assess how these design choices could harm users’ well-being, especially minors and vulnerable adults. The Commission cited signs of compulsive use, such as excessive night-time activity and frequent app openings, and argued that constant content “rewards” push users into an autopilot scrolling mode. It urged TikTok to overhaul its interface, add effective screen-time breaks, and reform recommendations. TikTok rejected the claims, calling them unfounded.
欧盟委员会指责TikTok故意设计具有成瘾性的功能，包括无限滑动、自动播放、推送通知以及强大的推荐算法。在依据《数字服务法》的初步调查结果中，监管机构认为TikTok未能充分评估这些设计对用户福祉的影响，尤其是未成年人和弱势群体。委员会指出，夜间使用时间过长和频繁打开应用等行为显示出强迫性使用风险，并称持续的内容“奖励”会让用户陷入无意识刷屏状态。欧盟要求TikTok重构界面，加入更有效的使用时长限制，并改革推荐系统。TikTok否认相关指控。
