Hollywood Pushes Back as ByteDance’s Seedance 2.0 Sparks Copyright Firestorm
好莱坞反击字节跳动Seedance 2.0 引发版权风暴
好莱坞各大制片公司和行业组织近日对ByteDance推出的新一代AI视频生成工具Seedance 2.0表示强烈不满，指控其在上线数日内便助长大规模版权侵权行为。Seedance 2.0允许用户通过简单文字提示生成最长15秒的短视频。目前该工具已在中国通过剪映上线，并计划通过CapCut向全球用户开放。与Sora类似，Seedance可以快速生成高度逼真的视频画面，包括真实名人和知名影视角色形象。批评者指出，该模型缺乏有效防护措施。社交平台X上一段展示Tom Cruise与Brad Pitt打斗的视频迅速传播，据称仅用两行提示语生成，引发外界对名人肖像权和影视版权被滥用的担忧。由多家娱乐行业工会支持的Human Artistry Campaign称Seedance 2.0是“对全球创作者的攻击”。美国演员工会SAG-AFTRA也表示支持制片方，谴责该模型助长明显侵权行为。此外，Seedance生成的视频据称还包含Disney旗下角色，如Spider-Man、Darth Vader和Grogu。迪士尼已向字节跳动发出停止侵权函，指控其“公然掠夺”知识产权。
Hollywood studios and industry groups are sounding the alarm over Seedance 2.0, a new AI-powered video generator from ByteDance, accusing the company of enabling widespread copyright infringement just days after its release.
Launched this week, Seedance 2.0 allows users to create short, 15-second videos from simple text prompts. The tool is currently available in China through ByteDance’s Jianying app and is expected to roll out globally via its CapCut platform. Like Sora from OpenAI, Seedance can quickly generate highly realistic clips — including depictions of real celebrities and well-known fictional characters.
Almost immediately, critics highlighted what they describe as weak safeguards against misuse. One widely shared clip on X showed Tom Cruise fighting Brad Pitt, reportedly created with just a brief prompt. The viral example fueled concerns that the technology makes it easy to exploit actors’ likenesses and studio-owned intellectual property without permission.
Motion Picture Association CEO Charles Rivkin issued a sharp rebuke, demanding that ByteDance “immediately cease its infringing activity.” He accused the company of launching a service without “meaningful safeguards” and engaging in unauthorized use of U.S. copyrighted works “on a massive scale.” Rivkin argued that such actions undermine copyright law and threaten millions of American jobs tied to the creative economy.
The Human Artistry Campaign, backed by major entertainment unions and trade groups, called Seedance 2.0 “an attack on every creator around the world.” Meanwhile, SAG-AFTRA publicly supported studios in condemning what it described as blatant infringement enabled by the new model.
Concerns escalated after Seedance-generated videos reportedly featured characters owned by Disney, including Spider-Man, Darth Vader, and Grogu, also known as Baby Yoda. According to reports, Disney has sent a cease-and-desist letter accusing ByteDance of conducting a “virtual smash-and-grab” of its intellectual property by reproducing and distributing derivative works featuring its characters.
The dispute highlights intensifying tensions between AI developers and the entertainment industry, as studios push for stronger protections to prevent generative tools from replicating copyrighted content and celebrity likenesses without consent. With global expansion plans underway for Seedance 2.0, the clash may signal broader legal battles ahead over the boundaries of AI-generated media.
