Disney+ Launches TikTok-Style “Verts” Feed to Boost Mobile Engagement
Disney+推出类似TikTok的“Verts”短视频功能提升移动端参与度
Disney+ has begun rolling out a new short-form video feature called “Verts” to users in the United States through its mobile app. Announced earlier in January, the feature introduces a vertical video feed similar to popular formats seen on social media platforms such as TikTok and Instagram Reels. The goal is to help viewers quickly discover content from Disney+’s vast library by browsing short clips from movies and TV shows.
Disney+已开始在美国移动应用中推出名为“Verts”的短视频功能。该功能于今年1月首次公布，其形式类似于TikTok和Instagram Reels的竖屏短视频浏览方式，旨在通过电影和电视剧的精彩片段帮助用户快速发现平台内容。
Verts appears as a new icon in the app’s navigation bar. Once opened, users can scroll through a continuous feed of short clips highlighting memorable scenes, trending moments, or popular titles available on the platform. While watching these snippets, viewers can easily add shows or movies to their watchlist or jump directly into the full program.
Verts将在应用导航栏中以新图标的形式出现。用户点击后即可进入短视频信息流，通过上下滑动浏览来自Disney+影视作品的经典片段、热门场景或推荐内容。在观看这些短片时，用户可以直接将节目加入观看清单，或一键进入完整的电影或剧集。
The new feature reflects a broader trend in the entertainment industry, where streaming services are experimenting with short-form content to attract mobile-first audiences. Younger viewers, in particular, increasingly prefer quick, scrollable videos on their phones rather than committing immediately to long-form programming.
这一功能反映了娱乐行业的一个重要趋势：流媒体平台正在尝试通过短视频吸引移动端用户，特别是年轻观众。许多年轻用户更习惯在手机上观看可快速滑动浏览的短视频，而不是一开始就投入时间观看长篇影视内容。
Disney+ is not alone in exploring vertical video within streaming platforms. Netflix launched a comparable feature last year that allows users to scroll through short clips from its original productions.
Disney+并不是首个尝试竖屏视频内容的流媒体平台。Netflix去年也推出了类似功能，让用户可以浏览其原创影视作品的短片段。
By adopting short-form video feeds, streaming services hope to capture viewers’ attention quickly. If a short clip sparks interest, the viewer may be more likely to watch the full movie or TV series behind it, ultimately increasing viewing time and platform engagement.
通过引入短视频浏览方式，流媒体平台希望能够更快抓住用户注意力。一旦某个短片段引起兴趣，观众就更有可能继续观看完整的电影或电视剧，从而提高整体观看时间和平台活跃度。
