Why are fewer and fewer people in China drinking Starbucks?
为什么国内喝星巴克的人越来越少了？
In the first quarter of this year, China’s market revenue decreased by 31% compared to the previous year. On February 3rd, Starbucks released its financial results for the first quarter of fiscal year 2023.
According to the data, in the three months ending on January 1, 2023, Starbucks recorded a comprehensive net income of $8.7 billion, an increase of 8% year-on-year. Global same-store sales increased by 5%, and average customer spending increased by 7%. In the first quarter, Starbucks added a net of 459 stores, bringing the total number of global stores at the end of the quarter to 36,170, including 6,090 stores in China.
During the pandemic, Starbucks China’s same-store sales fell by 29%, same-store transactions decreased by 28%, and average customer spending decreased by 1%. According to the financial report, Starbucks China’s market revenue in the first quarter was $621.7 million, a 31% decrease year-on-year. In addition, at the end of 2022, due to a combination of unfavorable factors such as store closures, adjusted business hours, unstable operating environments, and continued decline in customer traffic, Starbucks China’s same-store sales in December 2022 fell by 42%.
今年第一财季中国市场营收同比下跌31%。2月3日，星巴克发布2023财年第一季度业绩报告。
数据显示，截至2023年1月1日三个月内，星巴克录得综合净收入87亿美元，同比增长8%，全球同店销售额增长5%，平均客单价增长7%。第一财季，星巴克净新增门店459家，季末全球门店总数达36170家，其中中国门店6090家。
疫情期间，星巴克中国同店销售额下降29%，同店交易量下降28%，平均客单价下降1%。财报显示，第一财季星巴克中国市场营收6.217亿美元，同比下跌31%。此外，2022年年底，在门店关闭、营业时间调整、营运环境不稳定和客流量持续下降等综合不利因素波及下，星巴克中国2022年12月同店销售额下降42%。
