Samsung releases latest bendable smartphones as competition intensifies
三星发布2023版折叠屏手机
Google’s entry and Chinese rivals’ expansion pose a threat to South Korean group’s leadership in niche segment
这家韩国集团寄望更薄、更轻的新款Galaxy Z Flip和Z Fold手机帮助其夺回高端市场份额。
Samsung Electronics has unveiled its latest foldable phones in South Korea, pinning hopes on the splashy premium phones to help it regain lost ground in the luxury smartphone market.
三星电子(Samsung Electronics)在韩国发布其最新款折叠屏手机，寄望两款引人注目的高端手机帮助其在豪华智能手机市场收复失地。
The South Korean company, holding the latest of its regular “Unpacked” international product launch events in its home country for the first time, has gone all out to lure consumers away from the Apple ecosystem with its annual refresh of its foldable smartphones.
有史以来第一次，这家韩国公司在本国举办其“Unpacked”国际产品发布会。它试图借助升级版的可折叠智能手机，全力以赴吸引消费者离开苹果(Apple)生态系统。
Samsung pioneered the premium niche market of phones with bendable screens four years ago and the segment is at present the only bright spot in the slowing smartphone market. Replacement cycles are getting longer and smartphone makers are finding it increasingly difficult to come up with significant advances in features to entice consumers to buy.
四年前，三星开创了折叠屏高端手机，这一细分市场目前在不断放缓的智能手机市场是唯一亮点。从整体智能手机市场看，消费者更换手机的周期越来越长，而智能手机制造商发现越来越难以凭借重大的功能改进来吸引消费者购买。
