网游新规引发行业“震动”

China’s video gaming watchdog speaks out after draft spending rules roil market
网游新规引发行业“震动”

The proposed changes on rewards are meant to encourage healthy development in the industry, regulator says

Draft rules to rein in spending on online video games are designed to promote “healthy development” in the industry, the regulator said on Saturday, a day after the announcement of the changes sent shock waves through the sector.

As well as clarifying conditions for game operation permits, the draft contained an entire chapter on “insurance and rewards” to encourage original games while also protecting minors and consumer rights.

Under the rules, online games will not be allowed to force players to fight each other, and must not offer rewards that entice people to excessively play and spend money.

12月22日,国家新闻出版署起草的《网络游戏管理办法》(征求意见稿)向社会公开征求意见,其中提出了几项影响较大的规定。

第十八条提到“限制游戏过度使用和高额消费”,即网络游戏不得设置每日登录、首次充值、连续充值等诱导性奖励。网络游戏出版经营单位不得以炒作、拍卖等形式提供或纵容虚拟道具高价交易行为。所有网络游戏须设置用户充值限额,并在其服务规则中予以公示,对用户非理性消费行为,应进行弹窗警示提醒。

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