EU Targets TikTok Over Ad Transparency Violations
欧盟因广告透明度问题瞄准TikTok
The EU may fine TikTok up to 6% of its global revenue after a provisional finding that the platform violated the Digital Services Act. The main issue: TikTok failed to provide a proper ad library, which is essential for transparency and detecting online manipulation. This move follows a year-long investigation by the European Commission. The Act requires major platforms to ensure public access to ad data to prevent scams, disinformation, and election interference. The case is part of broader EU scrutiny of social media platforms.
欧盟初步认定TikTok违反了《数字服务法案》，或将面临高达其全球营收6%的罚款。关键问题在于TikTok未能建立一个合规的广告库，这一工具对于实现透明度、打击网络操控和虚假信息至关重要。这项指控源自欧盟委员会长达一年的调查。《数字服务法案》要求大型平台必须向公众开放广告数据，以防止诈骗、虚假宣传和选举干预。此次行动也是欧盟对社交媒体平台更广泛监管的一部分。
