Richard Liu Bets $700m on Affordable Yachts for Mass Market
刘强东豪掷7亿美元打造“平价”游艇品牌
Richard Liu Qiangdong, founder of JD.com, has invested $700 million to launch Sea Expandary, a new yacht brand aimed at making boating affordable. He envisions $15,000 yachts for working-class families, comparing the plan to how cars became mainstream. Sea Expandary signed agreements with Zhuhai and Shenzhen authorities to build manufacturing, R&D and service hubs in the Greater Bay Area, with headquarters in Shenzhen. The company has already secured overseas orders for five 72-metre superyachts and plans to build six marinas locally. Liu says the yachts will use new-energy technologies such as solar and wind power, alongside AI and robotics. He will not manage daily operations, focusing instead on JD.com.
京东创始人刘强东投资7亿美元创立Sea Expandary游艇品牌，目标是让普通家庭也能负担游艇。他希望推出约1.5万美元级别的游艇，使游艇像汽车一样走入家庭。公司已与珠海、深圳签署合作协议，在大湾区建设制造、研发和服务中心，总部设在深圳，并获得5艘72米双体超级游艇海外订单。品牌计划建设6个码头，采用太阳能、风能等新能源技术，并结合人工智能与机器人技术。刘强东表示不会参与日常管理，仍将重心放在京东业务上。
