JD.com founder warns staff not to ‘lie flat’, as rival PDD shines
‘So many issues have emerged, certainly because I mismanaged,’ Richard Liu wrote, as the growth pace of JD.com and competitor Alibaba falls behind budget retailer PDD.
“出现了这么多问题，当然是因为我管理不善，”刘强东写道，因为 JD.com 和竞争对手阿里巴巴的增长速度落后于廉价零售商拼多多。
JD.com founder and chairman Richard Liu Qiangdong has urged his staff to take more proactive actions to fend off competition and fix management problems or else there would be “no way out” for the e-commerce giant.
The Chinese billionaire entrepreneur made those comments in a a thread on JD.com’s internal discussion board, where an employee listed out major challenges faced by the company, including inadequate support for third-party vendors and insufficient supply of low-price products on the platform.
In response, 50-year-old Liu, who helmed JD.com as CEO from its founding in 1998 until early 2022, agreed that the issues were real, but added that the firm still has a solid foundation to turn around and urged staff not to “lie flat”, or tang ping – a Chinese term that means refusing to work too hard.
作为回应，50岁的刘强东从1998年成立到2022年初一直担任 JD.com 的首席执行官，他同意这些问题是真实的，但他补充说，该公司仍有坚实的基础来扭转局面，并敦促员工不要“躺平”，一个中文术语，意思是拒绝过于努力地工作。