Kuaishou Technology, operator of one of China‘s most popular short video apps, is planning a new round of business reorganisation, according to Chinese media outlet Jiemian, as the Beijing-based firm accelerates its monetisation push after swinging back to profit.
Under those plans, Kuaishou’s main business team would also be in charge of the local consumption unit, which will be renamed the recruitment and property unit, the report said.
Meanwhile, the company will set up an author and content ecosystem unit to support short-video content creators, according to the report.
Kuaishou last month reported another profitable quarter after posting its “first-ever group-level net profit” as a listed company in the June quarter.
Kuaishou is optimising and refining areas with further growth prospects, which is necessary to support their future growth.
Those areas include real-estate live streams and videos.
Kuaishou said more than 5,500 properties worth over 6.9 billion yuan in total were sold through its platform just between September 6 and October 10, compared with over 10 billion yuan in the full year of 2022.