快手进行新一轮业务重组,押注房地产短视频和直播领域

快手
Kuaishou sharpens focus on fast-growing real-estate video content
快手更加关注快速增长的房地产视频内容

ByteDance rival Kuaishou sharpens focus on fast-growing real-estate video content with new round of restructuring
字节跳动的竞争对手快手通过新一轮重组,将重点放在快速增长的房地产视频内容上

快手
快手

Kuaishou Technology, operator of one of China‘s most popular short video apps, is planning a new round of business reorganisation, according to Chinese media outlet Jiemian, as the Beijing-based firm accelerates its monetisation push after swinging back to profit.
中国媒体界面报道,中国最受欢迎的短视频应用程序之一的运营商快手科技正计划进行新一轮业务重组,因为这家总部位于北京的公司在扭亏为盈后加速了其货币化进程。

Under those plans, Kuaishou’s main business team would also be in charge of the local consumption unit, which will be renamed the recruitment and property unit, the report said.
报道称,根据这些计划,快手的主要业务团队还将负责当地消费部门,该部门将更名为招聘和物业部门。

Meanwhile, the company will set up an author and content ecosystem unit to support short-video content creators, according to the report.
同时,该公司将成立一个作者和内容生态系统部门,以支持短视频内容创作者。

Kuaishou last month reported another profitable quarter after posting its “first-ever group-level net profit” as a listed company in the June quarter.
快手在6月季度公布了其作为上市公司的“有史以来第一个集团层面的净利润”后,上个月又公布了一个盈利季度。

快手

Kuaishou is optimising and refining areas with further growth prospects, which is necessary to support their future growth.
“快手正在优化和完善具有进一步增长前景的领域,这是支持其未来增长的必要条件。

Those areas include real-estate live streams and videos.
这些领域包括房地产直播和视频。

Kuaishou said more than 5,500 properties worth over 6.9 billion yuan in total were sold through its platform just between September 6 and October 10, compared with over 10 billion yuan in the full year of 2022.
快手表示,仅在9月6日至10月10日期间,通过其平台售出的房产总价值超过69亿元人民币,而2022年全年超过100亿元人民币。

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