Apple Cuts App Store Fees in China to Support Developers
苹果下调中国区应用商店佣金以支持开发者
Apple will reduce the commissions it charges developers on its App Store in China, a move welcomed by major gaming firms Tencent and NetEase. The standard commission on paid apps and in-app purchases for iPhone and iPad will drop from 30% to 25%. Fees for subscription renewals and developers in the Small Business and Mini Apps Partner programmes will also fall from 15% to 12%. The new rates will take effect on World Consumer Rights Day. The annual event is known for highlighting companies accused of unfair practices on state television. Apple said the change aims to improve the iOS and iPadOS app ecosystem and create better business opportunities for developers in China.
苹果宣布降低其在中国应用商店向开发者收取的佣金，此举受到腾讯和网易等大型游戏公司的欢迎。iPhone 和 iPad 上付费应用及应用内购买的标准佣金将从30%降至25%。订阅续费以及参与“小型企业计划”和“迷你应用合作伙伴计划”的开发者佣金也将从15%降至12%。新的收费标准将于“世界消费者权益日”生效。该年度活动以在国家电视台曝光不公平商业行为而闻名。苹果表示，此次调整旨在改善 iOS 和 iPadOS 的应用生态，并为中国开发者创造更好的商业机会。
