Labubu Heads to Hollywood with Sony Film Deal
Labubu进军好莱坞 与索尼合作拍电影
Pop Mart and Sony Pictures announced a feature film based on Labubu, the viral “ugly-cute” toy. The live-action/CGI project marks Pop Mart’s move to turn its top character into a global franchise, expanding into content, parks, and merchandise. Directed by Paul King and co-written with Steven Levenson, the film is in early development and aligns with Labubu’s 10th anniversary tour in Paris. Created by Kasing Lung, Labubu blends art toys with storytelling. Despite slowing toy sales, the brand’s global popularity has boosted Pop Mart’s shares, with analysts calling the Sony partnership a milestone for revenue diversification.
泡泡玛特与索尼影业宣布将推出Labubu电影。这部真人与CGI结合的作品，标志着公司把该角色打造为全球IP，拓展内容、乐园和周边。影片由保罗·金执导，与史蒂文·莱文森共同编剧，目前处于早期开发阶段，并配合10周年巴黎巡展。Labubu由艺术家龙家升创作，将玩具与故事结合。尽管玩具销售放缓，其全球热度推动公司股价上涨，分析称此次合作是收入多元化的重要一步。
