国内游戏销售乏力挤压腾讯营收

Tencent sales squeezed by slowdown in domestic gaming
国内游戏销售乏力挤压腾讯营收

Chinese tech group’s profit rises by a third as it seeks better margins from areas such as advertising
这家中国社交媒体和游戏集团报告第二季度营收同比增长11%,达1492亿元人民币,增幅逊于预期,而净利润增长33%,至375亿元人民币。

Tencent’s cost-cutting measures helped boost profit by a third but revenues missed estimates as anaemic domestic gaming sales and weak consumer confidence fed into the Chinese tech giant’s patchy performance.
腾讯(Tencent)的成本削减措施帮助利润增长了三分之一,但这家中国科技巨头的营收逊于预期,国内游戏销售乏力和消费者信心疲弱造成有好有坏的业绩。

Revenue increased a worse than expected 11 per cent to Rmb149.2bn ($20.4bn) in the quarter that ended in June, compared with a year earlier, the social media and gaming group reported on Wednesday, while net profit rose 33 per cent to Rmb37.5bn.
这家社交媒体和游戏集团周三报告称,第二季度营收同比增长11%,达1492亿元人民币(合204亿美元),增幅逊于预期,而净利润增长33%,至375亿元人民币。

A combination of “careful cost discipline” and “gravitation towards high-quality revenue streams with better margins”, such as advertising, had contributed to profit growth exceeding revenue improvement, Tencent’s chair and chief executive Pony Ma said on Wednesday.
腾讯董事会主席兼首席执行官马化腾(Pony Ma)周三表示,“严谨成本纪律”与“向更高利润率的优质收入来源倾斜”(比如广告)相结合,使利润增速超出营收增速。

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