Familiar Giants Dominate China’s Online Shopping Trends
熟悉的大牌主导中国线上消费趋势
Apple, Huawei, and Xiaomi top Peking University’s first-ever ranking of China’s 500 most popular online consumer brands, based on shopping data from Alibaba’s Taobao and Tmall. Apple scored a perfect 100, followed closely by Huawei (95.3) and Xiaomi (95.1). Other leading names include Midea, Haier, Lenovo, and Kweichou Moutai. Foreign brands like Nike and Adidas made the top 10, but domestic brands dominated overall, taking 344 spots. The report highlights Chinese consumers’ preference for well-known names, especially in tech and appliances, amid signs of economic recovery and rising demand for quality and hi-tech products.
根据北京大学首次发布的《中国线上消费者品牌500强榜单》，苹果、华为和小米位列中国最受欢迎的网购品牌前三，数据来源于阿里巴巴旗下淘宝和天猫。苹果得分满分100，华为和小米分别为95.3和95.1。美的、海尔、联想和茅台等也进入前十。耐克和阿迪达斯等国外品牌也上榜，但500强中有344个为本土品牌。报告指出，中国消费者倾向于选择熟悉的品牌，尤其是在科技和家电领域。随着经济回暖，高品质与高科技产品的需求也在不断增长。
