Yum China Steps Up Store Openings as Consumer Spending Shows Hints of Recovery
百胜中国加速开店 迎来消费回暖初现
Yum China Holdings, the operator of KFC and Pizza Hut in mainland China and Hong Kong, plans to accelerate store expansion in 2026 after beating market expectations in the fourth quarter. The company aims to open 1,900 new outlets this year, raising its total store count to 20,000, following the addition of 1,706 outlets in 2025. Chief financial officer Adrian Ding said Yum China would further expand its franchise model, with franchise stores expected to make up 40 to 50 per cent of new openings. The strategy targets lower-tier cities, where the company sees stronger growth potential and early signs of a recovery in consumer spending.
百胜中国是肯德基和必胜客在中国内地及香港的运营商。公司在去年第四季度业绩好于预期后，计划于2026年加快扩张步伐。今年拟新开1,900家门店，使门店总数增至2万家，此前2025年已新增1,706家。首席财务官丁一凡表示，公司将进一步扩大加盟模式，加盟店预计占今年新店的40%至50%。这一策略将重点布局低线城市，公司认为这些地区增长潜力更大，并已显现消费支出回暖的早期迹象。
