YouTube Drives Google Subscription Growth as Annual Revenue Hits $60 Billion
YouTube推动谷歌订阅增长，年收入达600亿美元
Google’s subscription business grew strongly in the fourth quarter, driven largely by YouTube. Alphabet said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million three months earlier. YouTube’s advertising revenue rose 9% year on year to US$11.38 billion, slightly below expectations, while total YouTube revenue reached US$60 billion for the full year, up 17%. The company highlighted strong demand for its US$8-per-month ad-free Premium tier and plans to expand YouTube TV with new genre-based packages. YouTube Shorts and podcasts continued to gain traction, while AI tools were adopted by over 1 million creators.
谷歌第四季度订阅业务表现强劲，主要受益于YouTube。Alphabet表示，Google One和YouTube Premium的付费用户总数已达3.25亿，较三个月前的3亿明显增长。YouTube广告收入同比增长9%至113.8亿美元，略低于预期，但全年总收入达到600亿美元，同比增长17%。公司称每月8美元的无广告Premium套餐需求旺盛，并计划通过推出更多按内容分类的套餐扩展YouTube TV。Shorts和播客持续增长，同时已有超过100万个频道使用其AI创作工具。
