AI-Driven Memory Shortage May Push Apple Device Prices Higher
AI 推高内存成本，苹果产品价格恐上涨
Apple customers may soon have to pay more for iPhones, Macs, and iPads as the global AI boom drives up the cost of memory chips. Outgoing CEO Tim Cook has warned that soaring prices for DRAM and NAND chips—the essential components used for memory and storage—are making higher product prices increasingly difficult to avoid.
随着全球 AI 热潮持续升温，苹果消费者未来购买 iPhone、Mac 和 iPad 可能需要支付更高价格。苹果即将卸任的 CEO 蒂姆·库克表示，DRAM（动态随机存取记忆体）和 NAND（闪存）等记忆体与储存芯片价格大幅上涨，使产品涨价几乎难以避免。
Although Apple has not confirmed which products will become more expensive or exactly when the increases will take effect, industry experts believe the next iPhone lineup is the most likely target. Apple is expected to unveil its new iPhones in September, providing a natural opportunity to adjust pricing. Other products relying on the same chips—including the Apple Watch, iPad, Mac, and Vision Pro—could also be affected.
苹果尚未公布哪些产品会涨价，也没有说明具体时间。不过，业内人士认为，预计今年 9 月发布的新一代 iPhone 最有可能率先调价。此外，Apple Watch、iPad、Mac 以及 Vision Pro 等同样依赖 DRAM 和 NAND 芯片的产品，也可能受到影响。
According to research firm TechInsights, Apple may need to raise the price of its next iPhone Pro by about $270 to maintain its current profit margins. The current iPhone 17 Pro starts at $1,099, meaning a significant increase could make premium models considerably more expensive.
市场研究机构 TechInsights 估计，为维持目前的利润率，苹果可能需要将下一代 iPhone Pro 的售价提高约 270 美元。目前 iPhone 17 Pro 的起售价为 1,099 美元，若预测成真，高端机型价格将明显上涨。
