Tesla aims to broaden appeal in wary mass market after probable record EV sales in 2023
特斯拉的目标是在 2023 年电动汽车销量可能创下历史新高后，扩大在谨慎的大众市场的吸引力
Tesla is likely to have had another record year for deliveries in 2023, in large part due to die-hard Elon Musk fans and tech-savvy early adopters
特斯拉可能会在 2023 年再创交付量创纪录的一年，这在很大程度上要归功于埃隆·马斯克 （Elon Musk） 的铁杆粉丝和精通技术的早期采用者
For its next phase of growth, Tesla has to win over everyday buyers, who tend to select vehicles based on price and ease of use
The Musk-led company faces a number of hurdles to reach that crowd: Inflation and high interest rates have made consumers more cautious about big purchases. Additionally, plenty of buyers still wonder about safety, and if there are enough charging stations.