特斯拉2023年销量创新高后,下一步是如何获得更多中低收入者的青睐

Tesla aims to broaden appeal in wary mass market after probable record EV sales in 2023
特斯拉的目标是在 2023 年电动汽车销量可能创下历史新高后,扩大在谨慎的大众市场的吸引力

Tesla is likely to have had another record year for deliveries in 2023, in large part due to die-hard Elon Musk fans and tech-savvy early adopters
特斯拉可能会在 2023 年再创交付量创纪录的一年,这在很大程度上要归功于埃隆·马斯克 (Elon Musk) 的铁杆粉丝和精通技术的早期采用者

For its next phase of growth, Tesla has to win over everyday buyers, who tend to select vehicles based on price and ease of use
对于下一阶段的增长,特斯拉必须赢得日常买家的青睐,他们倾向于根据价格和易用性来选择车辆

The Musk-led company faces a number of hurdles to reach that crowd: Inflation and high interest rates have made consumers more cautious about big purchases. Additionally, plenty of buyers still wonder about safety, and if there are enough charging stations.
马斯克领导的特斯拉公司面临着许多问题:通货膨胀和高利率使消费者对大宗购买更加谨慎。此外,许多买家仍然想知道安全性,以及是否有足够的充电站。

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