Apple Joins China’s Smartphone Price War with Steep iPhone Discounts
苹果加入中国手机价格战，iPhone大幅降价
Apple’s iPhone prices have dropped by up to 31% on major Chinese e-commerce sites like JD.com and Tmall, with models such as the iPhone 16 Pro now qualifying for a 500 yuan government subsidy. While Apple hasn’t officially announced price cuts, resellers are offering significant discounts, reportedly up to 2,500 yuan (US$346). The price war reflects intensifying competition from domestic rivals Huawei and Xiaomi. These discounts, paired with government incentives, aim to boost consumer spending and stimulate China’s sluggish economy, making high-end Apple devices more accessible in a market increasingly dominated by local brands.
苹果iPhone在中国主要电商平台上的价格最高下调31%，如iPhone 16 Pro现已符合500元政府补贴的条件。尽管苹果并未官方宣布降价，但渠道商已广泛推出高达2500元（约346美元）的优惠。这场价格战显示出苹果面临来自华为、小米等本土品牌的激烈竞争。此次降价加上政府刺激消费的补贴政策，旨在提振低迷的中国经济，也让高端iPhone在一个日益被国产品牌主导的市场中更具吸引力。
