抖音商城上线“仅退款”服务,商家不可自主选择开通或关闭

抖音商城
ByteDance’s Douyin makes instant refunds mandatory, following PDD, Taobao and JD.com amid fierce e-commerce competition.
字节跳动旗下抖音推出仅退款服务,这是继拼多多、淘宝、JD.com 之后,在激烈的电商竞争中做出的决定。

Douyin, the Chinese version of TikTok that is betting big on e-commerce, has made its “express refund” policy mandatory, forcing merchants to immediately return money to consumers upon request to compete with similar offerings on Taobao and Pinduoduo.
抖音是中国版的TikTok,在电子商务上下了大赌注,它强制推出“仅退款”政策,迫使商家在被要求时立即将钱退还给消费者,以与淘宝和拼多多上的类似产品竞争。

抖音商城
抖音商城

The platform operated by Beijing-based ByteDance, which added a shopping channel in 2019, allows users to get a refund as soon as they mail back the returned parcel, rather than when the merchant receives it. A recent policy update regarding the service introduced in 2021 denies merchants the option of turning it off.
该平台由总部位于北京的字节跳动运营,该平台于2019年增加了一个购物渠道,允许用户在寄回退回的包裹后立即获得退款,而不是在商家收到包裹时获得退款。最近关于 2021 年推出的服务的政策更新拒绝了商家关闭该服务的选项。

E-commerce platforms are turning to policies known as “refund without returning the cargo” or “refund without reason” as part of a push to be more consumer-friendly at the expense of merchants amid intensified competition. Online retail sales of tangible goods in China increased 8.3 per cent in the first 11 months of 2023, according to the National Bureau of Statistics.
电子商务平台推出的“仅退款”的政策,作为在竞争加剧的情况下以牺牲商家为代价来推动对消费者更加友好的政策的一部分。根据国家统计局的数据,2023年前11个月,中国有形商品在线零售额增长了8.3%。

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