ByteDance’s Douyin makes instant refunds mandatory, following PDD, Taobao and JD.com amid fierce e-commerce competition.
Douyin, the Chinese version of TikTok that is betting big on e-commerce, has made its “express refund” policy mandatory, forcing merchants to immediately return money to consumers upon request to compete with similar offerings on Taobao and Pinduoduo.
The platform operated by Beijing-based ByteDance, which added a shopping channel in 2019, allows users to get a refund as soon as they mail back the returned parcel, rather than when the merchant receives it. A recent policy update regarding the service introduced in 2021 denies merchants the option of turning it off.
该平台由总部位于北京的字节跳动运营，该平台于2019年增加了一个购物渠道，允许用户在寄回退回的包裹后立即获得退款，而不是在商家收到包裹时获得退款。最近关于 2021 年推出的服务的政策更新拒绝了商家关闭该服务的选项。
E-commerce platforms are turning to policies known as “refund without returning the cargo” or “refund without reason” as part of a push to be more consumer-friendly at the expense of merchants amid intensified competition. Online retail sales of tangible goods in China increased 8.3 per cent in the first 11 months of 2023, according to the National Bureau of Statistics.